Ever see an interesting titled article and you just want to click it? Watch out. It's probably fake. It's probably Clickbait. What is Clickbait? Google says that is is (on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page. I get … Continue reading Clickbait
I was researching the pros and cons of net neutrality this weekend. Net Neutrality is defined as the principle that Internet service providers should enable access to all content and applications regardless of the source, and without favoring or blocking particular products or websites. For one of my Cinema classes, we were assigned to write about … Continue reading Net Neutrality
In Other Words: Vlogs. noun. Vlog - a blog in which the postings are primarily in video form. a video journal uploaded to the Internet One of the things I enjoy doing on my free time is watching daily vlogs on YouTube. One of my favorite vloggers is Judy Travis aka itsjudyslife. From Seattle, Washington she … Continue reading Daily Documentaries
This past week, my internet marketing class critiqued various websites using Jakob Neilsen's 113 Tips on Website Usability. After the website critique presentations, it got me thinking about my internship's website. Every time I'm in the office there's someone calling in asking how to maneuver throughout the website. The person is usually trying to buy … Continue reading Browsing With Ease
ColourPop is a company that sells cosmetics through their website only that uses social media as their main form of communication. The company prides themselves as being cruelty free and wallet friendly. As stated on their About Us page: "Trends come and go, so it’s super important to us that you can keep up with … Continue reading ColourPop: Online Only
My Cinema class was arguing against our professor the other week. He said he wasn't really into any type of social media, but even so his wife was adamant about him joining Twitter. Why? Well you see, he's a real news buff. He likes to read articles and newspapers about politics and whatever is happening … Continue reading Twitter Culture
According to this LinkedIn article, there are several cons to Social Media marketing: It's Time Consuming: Social Media Marketing takes a lot of time and effort to do. A good digital marketer doesn't just post thing online whenever the convenience. There's consistency, planning, and responsiveness to the targeted audience. Generates Negative Users: Bad reviews can spread like … Continue reading What’s the Point of Social Media Marketing?