I was researching the pros and cons of net neutrality this weekend.
Net Neutrality is defined as the principle that Internet service providers should enable access to all content and applications regardless of the source, and without favoring or blocking particular products or websites.
For one of my Cinema classes, we were assigned to write about the pros and cons of net neutrality. I had to write about the cons of net neutrality.
Here’s some points of what I argued:
With net neutrality, there’s the potential and inevitable rise in charges for users to get the same content loaded. This would especially hurt start up companies that are trying to get an online presence and their name out onto the internet as they do not have the same funds as an already established company to pay for higher rates of internet speed. From a marketing perspective, a company’s bounce rate would be dramatically affected. Internet Users typically decide whether or not they want to browse around the website within the first seven seconds of loading the page. Basically if anyone that wants better quality would have to pay much more. This is an opportunity loss for any potential new customers/leads for the company all because of the speed it took to load their website; thus, an unfair advantage to those that have an established presence online.
Net neutrality can cause restrictions on competition. Net neutrality would come with an Open Internet Order stating a ban for paid prioritization. The way that we advertise would change if net neutrality occurred. The Internet Service Providers could potentially restrict access to its competitors products because of that. Because the “playing field” is now being controlled it would prove to be extremely difficult for new business ideas to emerge in this type of “neutral” market. The lack of competition would decrease investments and potential innovation. Verizon, Comcast, AT&T, Time Warner are already established companies within the market. Because of their already large establishment it creates unfair advantage and no potential room for growth for smaller companies to compete.
What do you think of Net Neutrality? Who is it actually benefiting? Who would it hurt?